To spearhead the transformation, Timberland tapped IA Interior Architects to design an overall experience comprised of unique spaces that would immerse employees, business partners, recruits, vendors, and customers in the Timberland® brand.
The environment transformation aligns with Timberland’s purpose and creative vision, which guide everything the brand does. Timberland’s creative vision sits at the intersection of the brand’s passion for nature and the energy of fashion, with the call to action, “Nature Needs Heroes.” Both come to life powerfully through every facet of the space.
Bringing the outside in was a primary objective, reinforcing Timberland’s belief that a greener future is a better future and their commitment to create better product, stronger communities and a greener world. To accomplish this, the architectural language employed throughout the space takes cues from Timberland’s new retail design and uses reflective materials, organic forms and textured layers to bring nature indoors. The overarching concept informed the layout of the space with a winding “trail” that leads through the office, passing through a buzz of activity along the way.
The organic journey throughout the space showcases a massive “living wall,” displaying the brand’s heritage timeline, and a digital wall featuring real people and real heroes changing the world. Oversized community tables are nestled in a grove of trees, communicating Timberland’s eco-leadership through recycled and organic materials, commitment to plant 50 million trees by 2025 and manifestations of future thinking relative to product and designs.
Employees and visitors enter into a bright and airy space with tall ceilings, a reception desk with encased greenery and an illuminated, two-story wall that showcases an abstract Timberland® logo. Organic elements, textures and colors coupled with floods of natural light inspire all who enter the space to live the Timberland brand purpose: we inspire and equip the world to step outside, work together and make it better.
Pops of Timberland’s iconic orange with natural wood tones and light colored modern furniture are found throughout the space, creating a cohesive design from area to area. Varied amenity spaces like a retail store, coffee bar, fitness center and full-service café are situated amidst workspace and seating areas, creating a community connection and encouraging chance meetings. With flexible touch-down work areas and enclosed meeting rooms, employees are able to venture outside of their typical workspace, promoting the culture of collaboration and creativity.
The new design reflects Timberland’s passion for nature and vision for the future. It provides a creative, collaborative, energetic space filled with light, nature-inspired design and living elements — truly bringing the brand’s values to life.
- Address: No.1 Scotts Road
- Area: #24-10 Shaw Centre
- Country: Singapore 228208
- Email: [email protected]