Danny Choo

Danny Choo
home design Singapore
Image by Danny Choo
Employment Highlights

There are many resume templates that you can download from the Internets but I thought I’d share a tried and tested resume format that got me jobs at companies like Amazon and Microsoft and interview/job offers from Google and Apple – which I turned down to go to Microsoft ^^;
Anyway, the word file for the my CV is here – feel free to use it. Read more about my resume format.

Culture Japan (Mirai Inc) : April 2007 – Present (Tokyo) Representative Director

“Mirai Inc” is the company that I founded and “Culture Japan” is the umbrella brand which we use to share Japanese content through various mediums which are mainly TV, Character Content and a Fashion Doll called Smart Doll.
Everything we do revolves around our mascot character Mirai Suenaga.

Microsoft : April 2006 – March 2007 (Tokyo) CGM Product Manager

At Microsoft I managed planning, service evaluation, development, implementation and execution of various online services such as Favorites, Spaces and Maps. (JOYO) Nov 2004 – Apr 2005 (Tokyo/Beijing) Sr Manager, China Website Development

My last project at Amazon was managing the acquired Chinese website where I was responsible for the management and recruitment for software development, web development and catalog systems/operations in China.

Amazon (Alexa) : March 2004 – Nov 2004 (Seattle) Sr Manager, Global ASIN Metrics

During my 6 months at Amazon HQ in Seattle, I was responsible for the management of software development teams to develop and deliver ASIN (Amazon Standard Identification Number – a unique identifier for our products) metrics systems such as Competitive Monitoring, Selection Analysis and more.

Amazon Japan : Aug 2001 – Mar 2004 (Tokyo) Sr Website Manager

My first responsibility during my time at Amazon was to manage development and deployment of the website.
At Amazon I was responsible for the production team of 30 which comprised of Web Development, Quality Assurance, Design, Browse Development, Content Build and Deployment, Cross Site Editorial, Imaging, Program Management and Catalog Operations.

My team was responsible for the launch of various product lines such as Video Games, Software, Gift, Marketplace, Consumer Electronics and Home&Kitchen and features such as My Store, Listmania, Wishlist and Cash On Delivery.

Before my next assignment in Seattle, I implemented various Search Engine Optimization changes to all of the Amazon retail sites resulting in incremental revenues of millions of US dollars.

Nature : Jul 1999 – Apr 2001 (Tokyo) Web Marketing Executive

My first job in Japan was working at the scientific journal called Nature responsible for marketing of Nature and 12 sister journals in South East Asia (Japan, Korea, China, Taiwan, Hong Kong, Singapore).

I left Nature with incremental subscription numbers, a new Korean language web portal and launched various magazines in my regions which included Nature Immunology, Nature Genetics, Nature Molecular Cell Biology and Nature Neuroscience.

Japan Airlines : Jul 1998 – Jun 1999 (London) Computer Engineer

The first full time job I had after I graduated from university was back in London at a subsidiary company of Japan Airlines called JAL Avionet where I was responsible for software/hardware support and maintenance of Japan Airlines reservation systems throughout Europe.
I also maintained computer systems for JALs other clients which included NHK, NTT Data, Mitsui Kaijyou and Marubeni.

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