"Objectified" – Jonathan Ive talks about Mac design & Unibody MacBook manufacture

A clip from the 2009 documentary “Objectified” which is all about industrial design. Here, we see the splendidly creative genius of Jonathan Ive, as he talks in regards to the Mac, and specifically the Unibody design of the MacBook/MacBook Air & MacBook Professional. Buy the DVD Here: Thankyou to all the One Hundred Thousand+ viewers of this video!. You Probably Have loved observing this, and would like to see extra movies & interesting content material about Apple design and normal Apple fan stuff, repair publications and many others, be happy to donate. Donations, in the event you like, to glossywhite(at)gmail(dot)com Thanks once more guys – you are all wonderful! 🙂



  • alhabjan

    March 22, 2012 5:08 pm

    I appreciate how he says “aluminium”? correctly, and not, “aloominum” like the Americans do 🙂

  • 21Empark

    March 22, 2012 5:12 pm

    This Part,? This Part….This Part

  • rossieigoxiej49k

    March 22, 2012 5:12 pm

    Original iphone4 promised! You come,we present!? v1iI

  • lolippi

    March 22, 2012 6:06 pm

    @Johanrolwen its aluminium in most languages, maybe in british english too.? So its not really wrong word

  • JohanRolwen

    March 22, 2012 7:02 pm

    Aluminium FTW.? I love you Sir Ive.

  • websuspect

    March 22, 2012 7:08 pm

    I dont consider anything with a chick-let keyboard a serious design product. Chiklet? keyboards went out in the 80s.

  • tedinoxford

    March 22, 2012 7:54 pm

    No other companies can design? a unibody notebook except Apple

  • Fanatic4Apple

    March 22, 2012 8:18 pm

    2:09 …..SUCK DAT LOLLIPOP?

  • vietn207

    March 22, 2012 9:02 pm

    Well, I have nothing to say about Mr Ive’s designs but I admire this man for he always looks cool with that hairstyle, the calm expression and? big biceps.

  • TheAdmiralPancake

    March 22, 2012 9:03 pm


    And he’s a? knight!

  • bernardyts

    March 22, 2012 9:23 pm

    The 23 unlikes are? from Google~


    March 22, 2012 10:04 pm

    @rishibawa Close to a unibody mac on what? ?

  • ImSeriesous

    March 22, 2012 10:38 pm

    I’m? straight…and the ending where he said “quiet obsessive” gave me a boner.

  • Garegin

    March 22, 2012 10:38 pm

    @cryosynthe hes a fine piece of manmeat. im? saying that i’m a heterosexual man.

  • skippingr

    March 22, 2012 11:24 pm

    You? can watch the full documentary here:

  • uDaeth

    March 22, 2012 11:45 pm

    This is one of the best videos I’ve seen? of an apple factory, even though you don’t see much

  • Sloyfa7

    March 23, 2012 12:30 am

    This is from “Objectified”. I highly recommend the DVD if this clip was interesting to you. ?

  • musicolai

    March 23, 2012 1:12 am

    Dieter Rams was also a genius!?

  • swapnil17may

    March 23, 2012 1:39 am

    which aluminium used? for this body?

  • bjohnson55555

    March 23, 2012 2:33 am

    @rishibawa Because 95% of the computing world doesn’t give a fuck? about a unibody case. Such a moronic iTard.

  • rishibawa

    March 23, 2012 3:24 am

    @bjohnson55555 any? milling shop can do so, which is why so many companies have been able to design/build anything that event comes CLOSE to a Unibody Mac right? Such ignorance

  • bjohnson55555

    March 23, 2012 4:00 am

    There are all sorts of industries that require milled aluminum parts that are far more intricate than a fucking case for a laptop computer. This? guy needs to stop patting himself on the back for the supposed genius of the process of milling that any contract CNC milling shop knows how to do.

  • well0so0they0say

    March 23, 2012 4:28 am

    I could listen to this dude talk all day, Jony get your autobiography out? now dag-nammit!!

  • mavericksf16

    March 23, 2012 4:53 am

    I bet they get hold? of a dozen Sony products and rip them apart.

  • TallestSkil

    March 23, 2012 5:24 am

    @guzfin1234 The fact that the iPhone? 3G, which came out in 2008, had a white model…

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    March 24, 2012 2:28 am

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